Brand Story Lindsay Yaw Rogers Brand Story Lindsay Yaw Rogers

3 Steps To Designing An Impactful Origin Story

We all try to one-up each other, especially when we’re swapping stories. It’s natural, it’s how we get attention, and how we find meaning in the trips, bruises, mess ups and mini victories—people’s reaction gives those experiences validation and significance. 

But how do you know what will matter and what won’t matter to people when architecting, and sharing, your origin story?

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Storytelling, Leadership, Content Strategy, Brand Story Lindsay Yaw Rogers Storytelling, Leadership, Content Strategy, Brand Story Lindsay Yaw Rogers

The 5 Most Evocative Story Types Every Leader Should Use

We spend 1/3 of our lives working, and now, more than ever, people see being connected to the mission and values of a company as a necessity, not a nicety. In that, leaders need to know how to galvanize people, and provoke a sense of belonging and motivation in each team member.

How do you do that? With magnetic, evocative and symbolic storytelling.

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Content, Marketing, Storytelling Lindsay Yaw Rogers Content, Marketing, Storytelling Lindsay Yaw Rogers

The Top 5 Reasons To Use Stories In Your Brand Messaging

There are stories you just can’t unhear, unsee, or stop thinking about. There’s a reason for that. Stories carry weight because they persuade you to learn something new. If the story is powerful enough, the details are etched into our memory, and are stamped with the teaching, making it unforgettable. Find out the more here.

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Content, Storytelling Lindsay Yaw Rogers Content, Storytelling Lindsay Yaw Rogers

I Was Buried Alive

Our brains are designed to receive stories as a fundamental key to survival. They teach us how to build, grow, thrive, and avoid disaster. They transport us, and warn us. They scare us and make us laugh with abandon. They make us feel. And they inspire us to take action. Learn how to tell stories for your business.

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