The Raw Leader
Who you are as a leader, and the stories and messages that you share, are some of the most powerful and important assets in your career.
Our mission is to cultivate exceptional leaders by delivering thought leadership and personal brand programs that revolutionize how leaders inspire and transform the world around them.
Are you in?
A strong personal brand and messaging platform creates demand for you by reinforcing awareness of, and the value around who you are, what you do, and why you exist.
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Create visibility, and attract new opportunities, such as speaking engagements, collaborations, and leadership roles, widening your potential, and your sphere of influence.
Cement your legacy by creating a positive impact that extends beyond your tenure, shaping your industry and leaving a mark on future generations.
Gain control of your story, your distinct identity and your perception in the marketplace so what you say resonates with your target audience and differentiates you from competitors.
Becoming a Raw Leader will give you the tools you need to master your influence, control your narrative, and transform your ability to make a meaningful impact.
How To Work With Us
The Raw Leader
One-On-One
We work with leaders looking to make an impact. Our 1:1 program is designed to give high-achieving leaders a renewed sense of purpose, a personal brand that has meaning and impact, and a powerful messaging strategy that builds trust, attracts talent and garners visibility both within the company, and externally across the industry. With our one-on-one program, you will work with our most seasoned trainer, Lindsay Rogers, to own your narrative, your future, and your legacy.
The Raw Leader
For Teams
The Raw Leader Program for Teams is designed to engage your biggest asset—your people—by giving them the tools and skills they need to become powerful thought leaders with distributed ownership of your brand message, greatly increasing your footprint in the market, and elevating the overall brand. Elevate your sales teams with transformational storytelling techniques and a strong personal brand to enhance credibility and trust, making customers more receptive to the their pitch.
The Raw Leader
Group Experience
In a world where innovation is driven by collaboration, our Raw Leader Group Experience allows you to tap into the collective power of like-minded leaders. Exchange ideas, receive feedback, build your network, and benefit from the diverse perspectives of fellow thought leaders.
Cohorts launch 4 times per year beginning January 2024, led by master facilitator, Lindsay Rogers. Learn more about the program below, book a call to chat with us, or add to cart if you’re ready now!
Welcome to the most transformational and potent stage of your career where aligning your experience, insight and skills with your personal identity, story and message will allow you to lead with purpose and become a respected leader in your field.
Are you ready to take control of your story—and your life?
Does this sound like you?
1 | You’re a high-achieving leader with goals—and an unclear purpose
You’ve poured everything into your career—time, sacrifice, effort and your identity. There have been emotional highs, and deeply felt losses; long days and even longer nights; and enough small wins to fan your flame to keep pushing. But something has changed in you where meaning is has become a paramount concern, legacy is looming, and you start to wonder what it’s all for—and for whom. How do you create a story with tremendous impact and influence?
3 | People see you as a mentor, but are struggling with what insight to share
At this point in your career, you’ve shifted from mentee to mentor—people are constantly asking, and looking to you, for guidance. You’re overflowing with insight, ways to avoid mistakes, and how to do things better. But knowing what pieces of that knowledge to impart to those you mentor, how to package it all so it actually impacts your mentees while also being meaningful for you feels like pandora’s box. So you stay stuck, worried people may start ignoring you.
5 | The perception of you is shifting, and you want to control your narrative
You’re facing a pivotal point in your life where you’ve built a solid reputation, but it is shifting as you enter into higher-level roles. You don’t want to be perceived as irrelevant, passé, nor out of touch, so you need potent stories and messaging to position you as a credible leader, and authority in your company, industry, and beyond. But right now, there’s a narrative about you that feels stagnant, even wrong, and you don’t know what to do about it.
2 | Your team has potential, but how do you empower new thought leaders?
You’ve built a stellar team—smart, motivated and hungry to succeed. But how do you capitalize on this youthful energy to help position you and your company as extraordinary thought leaders in your industry—and beyond? You know they have potential to dramatically influence your company’s reputation, but you don’t know what skills they need, nor how to empower them to share messages that you trust will align with your brand—because it feels risky.
4 | You want to leverage your career to position yourself as a thought leader
You’ve spent years, decades even, building your career and your reputation. You have experience, and it matters. But you’re struggling with how to share what you know in a meaningful and strategic way to both endemic and non-endemic audiences so that it sets you apart, attracts the right opportunities, and positions you as a thought leader. All you want is a system to follow that will help cement you as someone worth paying attention to—and now.
6 | You want to matter but your message is vague and watered down
You’re starting to ask yourself: How do I distinguish myself so I don’t get lost in a crowded market? How do I build awareness for who I am, what I do, and why I do it so teams rally with me and I don’t lose traction? Can what I say actually create visibility opportunities so I can attract top-tier talent and high-value clients with less friction? You’re looking for guidance on how to create a highly impactful message that moves people.
Now is the time to stop the cycle of doubt, and fear of irrelevance, and start creating an impact aligned with who you are now so you can leave a legacy you’re proud to call your own. Are you ready?
Welcome To The Raw Leader
A deeply personal and highly powerful personal brand and thought leadership program designed to help high-achieving leaders create unparalleled influence and impact—to build a legacy you’re proud to call your own.
Why Choose Us?
With deep experience in storytelling for global titles, and messaging strategy for some of the world’s most recognizable brands, athletes and leaders, we help you convey your ideas with precision, conviction, and unparalleled impact.
Creating powerful leaders, stories and impact for companies like:
I’m a storyteller. It started when I was 3—my parents took our family of 6 on a sabbatical to some of the most remote places in the world. These moments were seared into my memory and would inform how I perceived experiences from age 3, on—normalcy was the enemy; people and their stories were the gift.
After editorial jobs at Outside and Skiing magazines, I traveled across the globe as a journalist for Outside, National Geographic, Skiing, Shape, MSNBC, Yahoo! and many more.
In that time, I learned what mattered to people and why. I learned how to use language to connect, and how to translate highly personal stories into universal truths that made people feel something deeply.
After years of telling other people’s stories, I began training brands on how to use storytelling in a strategic way to engage and resonate with their audiences. That led to creating complex branded content programs stories for Toyota, Twitter, NBC, MSNBC, Aetna, AOL, Competitor Group, and more.
Now I help high-achieving leaders, athletes, entrepreneurs and brands craft powerful personal stories, and clearly defined messaging that allows them to stand out, attract opportunities and become the master narrator of their life.
And it is my mission to help you bridge that gap between your leadership journey and the next chapter of your life with clarity and confidence. Join me!
About Me
What People Are Saying
Working with Lindsay in her Raw Leader program helped me learn to create much stronger messages, write more impactful content and create much larger impact with our teams, our clients and my wider audience. Thanks to her, I am connecting much deeper and authentically with colleagues, clients, even my family (she helped with my upcoming Father-of-the-Bride speech too). Working with Lindsay has helped me to control the narrative about the kind of person I am, what I love about our company and its culture, and what I believe makes what and how we do what we do so different.
— Kevin Cummings, Lockton
"Lindsay has helped me “unlock” my story. My life has been a series of incredible experiences, lessons, losses and tests. Lindsay has helped me link my life events and experiences, creating greater continuity and understanding of how my story can positively impact others. This has been instrumental in me becoming a more impactful leader and creating authentic and meaningful ways to share who I am with those inside and outside of my organization.
— Ted Brown, President, Lockton
“Lindsay truly understands human connection. Her practice and work pushed me in ways I never could have imagined. She challenged and pushed me out of my comfort zone, helping me find my brand’s voice that I was never able to articulate or illustrate without her guidance. The results of engagement with my audience following my work with Lindsay are phenomenal.”
— Jen Scales, SVP, Gallagher
The Raw Leader is designed to give you a renewed sense of purpose, a mission and personal brand that has meaning, and a powerful message that connects, inspires, and impacts those you want to connect with most.
The Process
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Knowing who you are, what your identities are, and how you want to be perceived internally within your company, and externally in your industry are core to developing strong and impactful messages.
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Crafting a powerful origin story is the key to building trust and credibility in you and your brand, and allows you to convert skeptics into believers quickly. Your story helps define you, who you are, and why you are the right person, at the right time, to help guide others. It allows you to enlist team members, attract talent, and sell your vision so that people take a risk on you.
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Discover the nuances of your target audiences so you can craft a message that resonates on a deep human level, and is heard by those who need it most. You’ll identify the unique challenges and tensions your audience experiences, and how your story positions you as their guide to overcome them, making you 100% necessary for their ability to thrive. This step is key because when tension is presented, it captures our attention, keeps us engaged, and affords an opportunity for true, meaningful leadership.
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Develop your core messaging pillars that create trust and connection, and help you stand out because you stand for something. These messages work to reinforce your brand’s identities and those of your audience, shift perspectives, and position you as a leader in your space. Here, we work to close the gap between what you want and what your audience wants—the vision of your brand and the visual they see themselves in. That's where true congruence occurs, and will allow you to influence your audience’s dreams, ambitions, fears, challenges and hopes.
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You’re ready to have your message heard by those who need it most. Using our time-tested content creation system, you’ll create a clear and simple release strategy that will elevate your brand, position you as a leader, attract new opportunities and skyrocket your visibility. Together, we will create a story map that will sync up your identities, perception, origin story, defining moments, emotions you want to elicit from your audience, and the actions you want them to take—so you never have to guess what to say, why, and when, again.
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With clarity on your purpose and a well-crafted message, it’s time to focus on your entire brand ecosystem so you can build sustainable growth and meaningful perception in the market. With access to visibility plans, platform recommendations, a tech toolkit, and swipe files that help you shortcut the process, your holistic brand will leave a memorable impression at every touchpoint.
“Self disclosure builds affinity far more than it triggers judgement.”
———— Dan Pink, Author of The Power of Regret
