There are stories you just can’t unhear, unsee, or stop thinking about. There’s a reason for that. Stories carry weight because they persuade you to learn something new. If the story is powerful enough, the details are etched into our memory, and are stamped with the teaching, making it unforgettable. Find out the more here.

Our brains are designed to receive stories as a fundamental key to survival. They teach us how to build, grow, thrive, and avoid disaster. They transport us, and warn us. They scare us and make us laugh with abandon. They make us feel. And they inspire us to take action. Learn how to tell stories for your business.

The company I worked for failed. Learn how to avoid these 3 catastrophic mistakes brands make when creating—or not creating—their brand story.

Writing consistent blog posts can be intimidating, and time consuming. Here are my 3 secrets for churning out high-converting copy quickly that your audience will devour.

This might come as a surprise, but people visit About pages because they are intrinsically interested in themselves and they want to find out how you can help them, not the opposite. Here are the 3 keys to creating a powerful, and transformational About Us page to make your customers, guests, and fans the hero of your story.