The Raw Athlete Program

Athletes want to matter. They want their medals to matter, their long training days to matter, their summits, failures and wins to matter. And, they want their lives to matter by positively influencing and impacting others. The Raw Athlete Program helps high-achieving athletes craft a powerful personal story, clearly defined messaging and a premium, sustainable brand that allows them to stand out in a sea of sameness, create powerful partnerships, position themselves as a leader, and become the master narrator of their life and brand.

Do you want to become a Raw Athlete?

Welcome to the most potent stage of your athletic career where aligning your athlete journey with your identity, purpose, story and message will dictate your future. Are you ready to take control of your story—and your life?

Does this sound like you?

1 | You’re a high-achieving athlete

Your life as an athlete thus far has had one solitary focus —being the best in your sport. That laser focus has been an absolute necessity, and has propelled you toward your lifelong dreams of podiums, summits, championships, and maybe even the Olympic stage. It is who you are, what you do, and what you know. But, you know there’s something more for you, beyond your sport…but what?

3 | The unknowns are overwhelming

You’re starting to ask yourself: How do create a message that matters? How do I remain relevant as I grow in my sport, or transition away from my sport all together? How do I know what message is the right one for me? And ultimately, how do I take my athletic career and gracefully transition it into something that has meaning, purpose, and financial and emotional stability?

5 | You’re ready for a positive change

You’re facing a pivotal point in your career where decisions need to be made about the next phase of your life both in, and beyond, your sport, but you have no idea who has the answers, nor what steps to take. You’re on the precipice of a big change in your life, and you want to build momentum so you can avoid disruption in your income, and create a business that’s sustainable and meaningful, and that will attract high-value partnerships and sponsors. 

2 | You know you’re destined for more

As an athlete, you want to avoid the identity crisis and depression trap that has befallen so many athletes before you. You’ve seen that tragedy up close and personal, and it is scary, disorienting, and desperate. You know you’re destined for more, and you want to make your journey thus far matter, starting now. But the path ahead is unclear, and you don’t know where to start.

4 | You’re alone and confused

You feel like people only care about your athletic accomplishments, and about you being perfect and hitting your goals. Nobody understands how hard it is, what you’ve been through, and what it feels like to try to build a sustainable career within the sport, then transition away from the only thing you’ve known for years. You’re overwhelmed and don’t know where to turn for help.

6 | You need a guide who gets you

You’ve tried to figure out your message, how it will resonate, and with whom. You’ve struggled with connecting your message to building a sustainable brand with high-value partnerships and sponsorships. You’re wanting mentorship, and a helping hand to guide you along a proven path so you can craft a message and a future full of meaning, purpose, and fulfillment so you can leave a legacy you’re proud of.

Now is the time to leverage your athletic journey to craft the message, and future, that is aligned with your deepest core values. Now is the time for you to get the tools you need to blaze your path beyond the podium.

This might be part of your story…

  • You need to create a new message, one that is rooted in your core values, and will attract high-value partnerships and sponsors.

  • You want to matter. You want your medals to matter, your long training days to matter, your summits, failures and wins to matter. And, you want your life to matter by positively influencing and impacting others.

  • You’re worried you’re going to be a flash in the pan, and nobody will want to pay attention to you after you retire from your sport.

  • You’ve hired expensive sports agents in the past who care less about you as a person, and more about their paycheck—and they just don’t get you.

  • You need to make consistent income but keep getting mired down in how to do that, what steps to take, and how to use your athletic journey as a tool in that process.

  • You have so much to say, but your message feels erratic, pointless, and without a clear strategy, nor end goal in mind.

  • You’re in a rut with content, and don’t know how to change your messaging in a graceful, non-jarring way for your audience.

  • You want to attract a new audience because yours feels stale and unengaged.

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Welcome! I’m so glad you’re here!

For ages, athletes like you have been forced to answer life’s most confounding questions, and muscle through the identity crisis, as well as the emotional, intellectual, and spiritual strife on their own. Until now.

My goal is to change that by giving you a roadmap that will help you take control of your message, build a powerful brand, and attract the right opportunities. As we work together, you will gain confidence in your story, your mission, and your path ahead so you can build a career, legacy, and life that you’re proud of. Are you ready to join me?

Introducing

The Raw Athlete Program

A roadmap and mentorship program designed to help high-achieving athletes create an impactful message, a magnetic brand, and a meaningful and sustainable career—and life.

Here’s what you’ve been missing in your athletic journey thus far…

  • You need to take control of your message with a cohesive and powerful brand statement that connects to and inspires your audience, and distinguishes you from others.

  • You need to create a concrete, repeatable origin story for maximum impact and exposure across channels—social, TV, and other media platforms—by metabolizing the key moments and challenges in your athletic career.

  • You need to develop essential core messages that align with personal values, identities, and goals so you can build and retain long-term, sustainable relevance.

  • You need to create a content strategy that elevates your personal brand, and attracts new opportunities, partnerships, sponsorships and visibility.

  • You need to see yourself as more than an athlete; as someone with a renewed sense of purpose, a mission that has meaning, and a message that connects to your audience on a deep level.

  • You need to build confidence off “the field,” and avoid off-season slumps and post-career depression because you stand for something, allowing you to inspire, motivate, and grow deep and meaningful relationships with global audiences and powerful partnerships with brands.

  • You need to deeply understand the people you want to influence, and what their dreams, ambitions, fears and hopes are so you can connect, build rapport, and become a leader of a movement—and master narrator of your life, and build a legacy you’re proud of both within, and beyond, your sport.

    This is what The Raw Athlete Program gives you, and more!

It’s great to meet you! I’m so excited you’re here!

Like you, perhaps, I started out as an athlete. Growing up in Aspen, Colorado, I was a competitive ski racer gunning for the U.S. Ski Team. A disastrous crash, and the debilitating anxiety-induced depression that ensued derailed my athletic career, but I felt the pull of something greater—a deep desire to use what I had learned as an athlete to positively impact people, and build a career that had meaning and purpose.

After several years as an athlete for multiple ski brands, I went to work at Outside and Skiing magazines. Soon after, I left to travel the globe as a freelance journalist for Outside, National Geographic Adventure, Skiing, MSNBC, Yahoo and many more. In that time, I learned what mattered to people and why. I learned how to use language to connect, and how to translate highly personal stories into universal truths that made people feel something deeply.

After years of telling other people’s stories, I wanted to have a deeper impact so I began training brands on how to use storytelling in a strategic way to engage and resonate with their audiences. That led to creating complex branded content programs and athlete stories for Toyota, Twitter, several Olympics projects for NBC, MSNBC, National Cherry Institute, Aetna, MapQuest, Competitor Group, and more.

Now I help high-achieving athletes and entrepreneurs like you craft a powerful personal story, clearly defined messaging and a sustainable business that allows them to stand out, create powerful partnerships and become the master narrator of their life and brand.

And it is my mission to help you bridge that gap between your athletic journey and the next chapter of your life with clarity and confidence.

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Hi, I’m Lindsay!

What People Are Saying

“While working with Lindsay, we got pretty deep and pulled things apart in a way I haven't done before. Using her framework, combined with her insight, and knowing I could trust and be open with her enabled us to create the next evolution of how I connect with people through my brand and work. I honestly can't recommend Lindsay enough! She has a phenomenal wealth of experience and knowledge, she's generous with her time and energy, she's easy and fun to work with and she genuinely cares about her clients.”

— Sophie Radcliffe

"I went to Lindsay to clarify my vision statement and focus on a crowded market for my consulting business. In one session, we defined the value statement and target audience, messaging, and website structure. Lindsay is an empathetic leader who makes you feel secure with asking questions and unpacking them; she easily became a trusted partner. I was then able to framework my business proposition clearly and concisely. As a result, I feel secure and excited to work with clients that I align with and help me build a portfolio I am proud of.”

— Andra V.

“Lindsay has an innate ability to help you focus on what you want to provide and to convey how your talents and offerings can relate and be meaningful to potential clients. She provided me with a framework in which to organize my thoughts, needs and goals, which has given me clarity on my direction, and allowed me to significantly grow my business.”

— Virginia B.

The Raw Athlete Program is a 6-week program designed to give you a renewed sense of purpose, a mission that has meaning and scalable income potential, and a powerful message that connects, inspires, and impacts.

The Process

  • Craft cohesive brand vision by identifying and defining new identities, core values and goals. This allows you to build confidence in yourself, and gives people a reason to connect with you, who you are, what you believe, and why.

  • Uncover key pivotal moments and challenges in your story as a foundation to creating a concrete, repeatable origin story for maximum impact and visibility across platforms.

  • Discover the nuances of your dream audience so you can craft a message that resonates on a deep human level. This creates the foundation for how you will begin to influence your audience’s dreams, ambitions, fears, challenges and hopes.

  • Develop your core messaging pillars that create trust and connection, and help you stand out because you stand for something. These messages work to reinforce your personal identities and those of your audience, shift perspectives, and position you as a leader in your space.

  • Create a content creation system and strategy that elevates your personal brand, and attracts new opportunities, partnerships, sponsorships and visibility. Together, we establish your story map that syncs up your values, goals, epiphanies, defining moments, audience, emotions you want to elicit, and the actions you want your audience to take.

  • With clarity on your purpose and a well-crafted message, it’s time to build a roadmap to a sustainable and meaningful business, and that means revenue. Knowing what to do, and when will help you build confidence off the field, avoid off-season slumps, and post-career depression because you know you stand for something and how to leverage that for growth. Creating a concrete plan allows you to inspire, motivate, and grow deep and meaningful relationships with global audiences and powerful partnerships with brands—for life.

“Tell the story of the mountains you've climbed. Your words could become part of someone else's survival guide.”

— Morgan Harper Nichols

As a Raw Athlete, you’ll receive the following:

  • Lifetime access to recorded calls, training modules, and worksheets so you can refer back to them on your own time.

  • 8 x one-on-one coaching calls, 90-minutes each, designed to provide efficient and powerful transformations in your story, messages, copy, and business model.

  • 2 x 30-minute emergency phone calls when time-sensitive opportunities arise, and you need help, right then and there.

  • Unlimited quick-question answering support via Voxer for those in-between or mission-critical times you need a helping hand.

  • High-value swipe files for optimal website structure, partnership messaging, content calendar, 3-tier messaging framework, values lists, etc.

  • Private Facebook group with like-minded athletes, weekly workshops and hot seat sessions.

Now is the time for you to finally have the tools you need to blaze you path within, and beyond, your sport through a program designed to enhance your story, your message, and your life.

Are you ready to become a Raw Athlete?

 
 

 FAQs

  • I believe in chemistry, and to make sure we’re a great fit (I’m sure we are!), we need to chat. Book a call here to hop on a free 20-minute discovery call where I tell you about the program, ask you a few questions, and give you space to ask me anything. By the end of the call, you’ll know what to expect, what’s involved, and the outcomes you can depend on. Book a call now as my times fill up quickly!.

  • First, you’ll receive an invoice and online payment options along with a contract. Once that’s received, you’ll receive a welcome email with all sort of exciting details including how to book in your 8 calls, login details for the training modules and coordinated worksheets, and reminders for upcoming events.

  • I’m confident this will not happen as we work hard to get you successes quickly in the program, but life happens! So, if the case arises, all athletes receive a 14-day grace period to cancel their purchase and receive a complete refund. 

  • We know you likely don’t operate alone, so we encourage you to bring whomever supports you in your career. Our only ask is that another athlete not join you as they have a different set of personal needs than you do, and we want to be sure they get as much attention as you do! If you do know of any athletes who are ogling over your successes, please send them our way! We’d love to chat with them.

  • Great question! First, we like to have a short grace period where you let the learnings sink in. Then, after that, we have an ongoing monthly program we offer our existing athletes to make sure you feel supported in your journey ahead. The program will be shared as you enter your final weeks of the program. Most athletes say yes as our work together can be addicting! And, as results start to come in, we’ve found athletes like to have someone to work through challenges, and bounce ideas off of to help navigate next steps with grace.

So, are you ready to leverage your athletic career, and create a life that matters?

With clarity in your message, confidence in your story, and a mission that is aligned with who you are, you can finally feel like your athletic journey, and your life, matters.

Now is the time to build a legacy you’re proud of...beyond your sport. Book a call to learn more!