There are stories you just can’t unhear, unsee, or stop thinking about. There’s a reason for that. Stories carry weight because they persuade you to learn something new. If the story is powerful enough, the details are etched into our memory, and are stamped with the teaching, making it unforgettable. Find out the more here.

The company I worked for failed. Learn how to avoid these 3 catastrophic mistakes brands make when creating—or not creating—their brand story.