We all try to one-up each other, especially when we’re swapping stories. It’s natural, it’s how we get attention, and how we find meaning in the trips, bruises, mess ups and mini victories—people’s reaction gives those experiences validation and significance. 

But how do you know what will matter and what won’t matter to people when architecting, and sharing, your origin story?

This might come as a surprise, but people visit About pages because they are intrinsically interested in themselves and they want to find out how you can help them, not the opposite. Here are the 3 keys to creating a powerful, and transformational About Us page to make your customers, guests, and fans the hero of your story.