Introduction

Your story—the real, unpasteurized and raw version—is the gatekeeper to your success. It is unique to you and you only, it is rich and textured, and full of insight and experience that will give you the keys to unlock confidence, impact, and connection.

Your story also acts as the translator between what you offer and a heart-stopping, visceral experience for your customer. Your story carries weight because it persuades people to learn something new, paints a picture, a path, a way to achieve massive results, and teaches others how to build, grow, thrive, and take action.

This is why people remember stories, not brands. They trust people, not products. And they remember how a product or service makes them FEEL. To trust you, they must know you’ve endured the same internal and external battles, and can get them across the chasm from their reality of what is, to the dream of what they could become.

Your story is your superpower! So, ask yourself: What do you want to be known for? How are you going to share your story to capture people’s imagination, and motivate, inspire, and move people to act? How will you impart your message and instill confidence and trust in your audience? This is what this guide will help you uncover.

Hi, I’m Lindsay! I’m thrilled to meet you!

I help high-achieving entrepreneurs who are struggling to be heard, craft a powerful brand story, clearly defined messaging and a premium, sustainable brand so you can stand out, create powerful partnerships, position yourself as a leader, and have a meaningful business—and life.

I launched Raw Strategy to train entrepreneurs, athletes and brands on how to find, clarify, and share the most profound aspects of their stories to build loyalty, trust, and impactful businesses that last.

I’ve worked with Toyota, Twitter, NBC, Yahoo, The Olympic Games, MSNBC, National Restaurant Association, Aetna, MapQuest, Competitor Group, and countless entrepreneurs, athletes and startups.

During my career, I realized that entrepreneurs face a unique and destabilizing challenge when they want to create a potent message. Their stories were compelling, but they had no idea what mattered to their audience, how they could remain relevant over the long haul, what their company values were, and how that impacts their overall messaging strategy. The questions were endless, and causing doubt in the future success of their companies.

That's why I created Raw Strategy....to help entrepreneurs stop the cycle of doubt, and fear of failure, and start creating the life they want, a business that has meaning, and messaging that connects them on a deep level to their audience. Now is the time for you to blaze a path toward growth, and create the impact you're meant to have. Let's go!