Brand Story Lindsay Yaw Rogers Brand Story Lindsay Yaw Rogers

Do you thrive on complexity?

In an age of Marie Kondo, essentialism, minimalism and rock-hard habits being today's gold medal cocktail, complexity doesn't jive. In fact, it's straight-up counter culture, it's harder, messier, stickier, more…complicated. Aren't we all supposed to agree we're aiming for simplicity?

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Brand Story, Storytelling, Athlete Story Lindsay Yaw Rogers Brand Story, Storytelling, Athlete Story Lindsay Yaw Rogers

3 Rules Of Identities

Identities are complicated. They're both how you define yourself, but also connect with or distinguish yourself from others. But they can be tricky to figure out because they can get confused with values, they can shift and change, and they can make you feel out of control if not handled with care and intention. Here are 3 rules of identities to pay attention to as you craft who you were, who you are, and who you want to become.

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