MY PARIS STORY
Are you an aspiring Olympic or Paralympic athlete with dreams of making a lasting impact at the Paris 2024 Games?
Join the My Paris Story Mastermind to unlock the most sought-after strategies to create a magnetic story that attracts partnerships and sponsorships that amplify your presence on the global stage.
It’s time to make your story matter!
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OWN YOUR
NARRATIVE
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SKYROCKET
YOUR INCOME
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CHANGE
YOUR LIFE
IT’S TIME TO STOP QUESTIONING YOUR STORY AND START OWNING YOUR MESSAGE, MAXIMIZING YOUR EARNING POTENTIAL AND CREATING GLOBAL IMPACT.
→ You’re worried you’re going to be a flash in the pan, and nobody will pay attention to you before, during or after the Olympic or Paralympic Games because your story just isn’t interesting enough.
→ You’ve struggled with creating an engaging personal story and powerful personal brand, leading to too many missed opportunities with high-value partnerships and sponsorships.
→ You need to make consistent income but keep getting mired down in how to do that, what steps to take, and how to use your athletic journey as a tool in that process.
RAISE YOUR HAND IF THIS IS YOU…
→ You want your medals, your long training days, your summits, failures and wins to matter. But you don’t know where to start, nor what steps to take.
→ You’ve seen other athletes land insane deals and opportunities, skyrocketing their income, and you just can’t figure out what you’re doing wrong.
→ You’re desperate for mentorship—a helping hand to guide you along a proven path to creating a meaningful message that attracts high value partners.
WHAT IF WE TOLD YOU THERE’S AN EASIER WAY?
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INTRODUCING
MY PARIS STORY MASTERMIND
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MY PARIS STORY MASTERMIND 🏅
My Paris Story is a transformative 10-month program designed to help you overcome self doubt and give you a renewed sense of purpose, a story and messaging strategy that connects deeply with audiences and makes you highly valuable to brands and partners. We give you hands-on tactics and must-have resources that fast track your connection with high-value sponsors.
Your story matters. It’s time you share it with the world.
THE MASTERMIND INCLUDES
My Paris Story is a 10-month mastermind program designed to give you the exact tools, resources, and actions you need to take to own your story, share it for impact, and create high-value partners with key sponsors. There is no fluff—only what you need to take action now.
2 Virtual Calls Per Month + Speakers
Each month, you get tactical guidance from lead coach, Lindsay Rogers, plus industry experts on only the most vital topics.
Action-Focused Growth Sheets
We give you step-by-step instructions and templates to use to move quickly on the suggested strategies so you don’t get stuck.
Private Athlete-Only Community
Network and connect with fellow athletes through a private Facebook group to get the support you need from those who get you.
Pre-Olympic Partnership Strategy
Learn how to develop powerful messages and strategies to secure lucrative partnerships and sponsorships.
Post-Olympic PR and Visibility Strategy
Learn how to leverage your Olympic and Paralympic experience to connect with new audiences and partners in fresh ways.
Bonus Speakers Quarterly!
New speakers with tactical strategies on speaking, PR, finance, social media, and more will be announced quarterly.
IT’S TIME TO DITCH THE OVERWHELM AND MAKE YOUR MARK
Welcome to the most potent stage of your athletic career where aligning your athlete journey with the right opportunities will dictate your future. Are you ready to take control of your story—and your life?
MEET YOUR COACH
HI, I’M LINDSAY!
I’m the founder of Raw Strategy, a modern thought leadership, brand story and positioning firm dedicated to cultivating exceptional leaders and athletes.
I grew up ski racing on the development team of the U.S. Ski Team before hitting the International Freeskiing Tour. After retiring from professional sports, I began a new career as an editor for Outside and Skiing Magazines before becoming an international journalist for National Geographic, Outside, Skiing, Shape, MSNBC, Yahoo and many others.
During that time, I traveled the globe reporting on stories such as: the historic climb of Annapurna (8,000 m peak in Nepal) by American, Ed Viesturs alongside Oscar-winning photographer and filmmaker, Jimmy Chin; to northern Norway retracing the steps of Jan Baalsrud, a forgotten war hero for National Geographic (also with Jimmy Chin); to Utah where she was buried in a simulated avalanche to report on the physiological repercussions of oxygen deprivation and hypothermia; to Canada, Chile, and numerous other locations across the world.
Today, Raw Strategy has partnered with globally-recognized brands and athletes including The North Face, Team USA, NBC, Twitter, The Red Cross, Toyota, Lockton, Shamrock Foods, Pella, and countless leaders, athletes and startups across diverse industries.
IN THIS MASTERMIND, YOU WILL LEARN…
NO. 1
How To Find And Work With Agents
Best practices on how to find, pay, and work with sports agents who care about you and your future, not just their wallet.
NO. 2
How To Approach Brands To Get A Yes!
What endemic and non-endemic brands are looking for, and how to approach them so they say yes to working with you—now.
NO. 3
How To Protect Yourself Legally
How to structure your partner and sponsor agreements to protect yourself legally. Plus, we’ll give you exact templates to use!
NO. 4
How To Create High-Value Offers
How to create and structure high-value offers for brands that are lucrative and build long-term, sustainable revenue streams for you.
NO. 5
How To Create And Sell A Keynote Talk
How to structure and build your first keynote talk, and how to sell it. Plus, checklists for pre-talk prep and post-talk follow up.
NO. 6
Plus! Resources To Help You Take Action
Worksheets, swipe files and highly valuable resources to make decisions and create massive progress in building your brand, scaling your income, and creating massive impact.
TESTIMONIALS
TESTIMONIALS
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“Incredible! Life-changing program.”
- Olympian, Nordic Skiing
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“This program gave me incredibly practical and personalized strategies for optimizing storytelling on social media and beyond. Lindsay deftly picks out roadblocks to help to clear the way for more fun, less stressful, more productive messaging—and sponsors love it. I highly recommend it!”
- Ingrid Backstrom, Professional Big Mountain Skier, North Face athlete
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“I learned more in 6 sessions than I have in years training with other personal brand people.”
- Paralympian, Running
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"This was an incredible program. I am very happy that invested the time. Lindsay did an incredible job as an instructor facilitating all the sessions. I absolutely recommend this program to other athletes in any sport.”
- Bill Schuffenhauer, Olympian bobsledder
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“This saved me and my team a ton of time and wheel spinning. THANK YOU!!!”
- Olympian, Sailing
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“I have worked with other branding people in the past but the way Lindsay laid it out made sense each and every session, and helped me connect with far more brands.”
- Olympian, Cycling
PLUS WE HAVE BONUSES FOR YOU!
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MASTER YOUR PITCH EMAIL TEMPLATES
How you pitch yourself to sponsors can dictate your financial future. We give you the exact steps and email pitch templates to get an easy yes from high-value sponsors and partners so you can focus on what matters—being the best in the world.
YOU’RE THE BEST IN THE WORLD! 🥇
IT’S TIME TO OWN YOUR STORY, AND MAXIMIZE YOUR OLYMPIC AND PARALYMPIC EXPERIENCE TO ITS FULLEST.
It’s time. You can’t wait any longer. Paris 2024 is upon us, and it’s time for you to share your story with the world, make your mark, and develop a brand and thriving business to carry your torch beyond the field.
GOT QUESTIONS?
WE HAVE ANSWERS!
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Of course! You can sign up and join the program for 10 months, but only pay monthly to make it work with your budget.
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Good news! All calls will be recorded and stored in a private platform so you can watch when it’s convenient for you. Of course, being on the calls live is best as you get 1:1 attention and your questions answered.
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Absolutely! All calls will have an interactive element so you’ll get to know other athletes, learn from each other, share insights and strategies and support each other. We will also have a private Facebook Group for even more support and networking.
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Starting February 13th through mid-December, we will have 2 calls per month, hosted on Zoom, and uploaded to a private platform that you can access 24/7. Will will also have worksheets, templates, swipe files and tons more resources to help you gain traction quickly!
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We have experts ranging from sports agents, to lawyers representing influencers, to global athlete marketing leads at well-known brands, to PR pros in the sport and outdoor industries. You will be shocked at the caliber of information shared with you.
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We would love that! If your team wants to be a part of the program, reach out to us and we can coordinate discounted pricing for the members of your team.
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With each one-hour call, we will spend 20-30 minutes guiding you on a specific topic, then 30 minutes on Q&A so you get your questions answered. The more you raise your hand, the more personalized attention you’ll get!
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No! Since athletes are chosen for Paris 2024 at varying dates, any athletes are welcome, whether you make the team or not! Join us, it will change your career as an athlete both on and off the field.
LET’S TALK INVESTMENT
10 MONTHLY PAYMENTS
$197 / month for 10 months
ONE TIME FULL PAYMENT
$1773
(That’s a 10% discount!)
VIP
10 mos of Mastermind, PLUS:
→1-hour strategy call with founder, Lindsay Rogers →Sports podcasts to pitch →Customized sponsor pitches →Speaking cheat sheet →Voxer chat (quick answer) →Personalized athlete journal
$2250 / month for 10 months
