Hi there! I’m so glad you’re here! So, have you ever had that thing happen when you're chatting with a friend and they keep saying things that are an exact replica of what you're thinking? It makes you feel giddy and so beyond heard and supported. You might even get a smidge choked up, or reach out for a high five?

Yup, it's one of the best feelings ever! So, why does this happen?

Because we’re hard wired to defend our own ideas, our own stories, and our own needs—to survive. It’s a fundamental human attribute. So when someone reflects our own internal values and emotions, it means they understand us, and can therefor protect us, and help us not only survive, but also thrive.

So, what if I told you that using your customer's experiences was the fast track to gaining their loyalty? Would that spark concern that you’re not able to blast them with all the amazing features you have to offer them?

Well, my friend, we’re going to flip that belief on its head and turn it into high-converting, highly impactful content that is empathetic, smart, and tied to your mission.

This guide will take this concept and break it down to explain how really truly listening to your audience is the secret weapon to creating powerful messaging, and how using the specific, colloquial language of your target market can dramatically increase your ability to connect and impact them.

Are you ready? Enter your name and email and I'll drop it in your inbox pronto!

Also, quick favor: See those black share buttons below? If you have any friends, colleagues, or bosses who need a messaging boost, share this! You can Tweet it, FB it, IG it, email it, LI it, you name it. I'd be grateful, and trust me, they will be too.

Ok, let’s go!